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Valpak Products & Services

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Valpak Blue Envelope (aka “Value Pack”)

The Famous Blue Envelope is delivered to 60,000 homes in and around Charlottesville every month. 93% of households receiving Valpak open and look through the envelope. Do you create your “yes”, “no”, “maybe” piles each month, too? Valpak can help you choose the right message, offer, and custom design to create an advertisement that your customers cannot ignore.

Valpak Postcards “PlusOne”

The Valpak PlusOne direct mail postcard is a separate, stand-alone product mailed with but outside of the Valpak® envelope. Valpak has partnered with the U.S. Postal Service* to bring an affordable stand-alone postcard to mailboxes with the Valpak envelope. Our postcards are 100 branded to your practice: no shared ad space, no Valpak logos. All-inclusive solution: design, artwork, list, addressing, processing, print and postage. Did you know…. Postcards addressed to the household are up to 18% more likely to be read? Inventory for this affordable postcard is limited, call today for more details!

postcard image
product trio screen mobile envelope (Digital)

A digital package gives advertisers the ease of promoting their businesses and offers via web, mobile and print.  A digital package includes: Up to three offers on and a Marketing Message with Search Engine Optimization. Info page/menu page with no upload charge. YouTube or Vimeo video can be added as well as links to your web page and social network links. Also included, directions and maps to your brick and mortar location as well as mobile click-to-call! With a business listing on, consumers can access your offers and business information 24/7.

Call Tracking

Valpak provides a unique phone number (local area code) to appear on your Valpak products. When a consumer dials the phone number, it rings through to the number identified as the destination (your office or mobile phone). Information about the call is captured and reported to the advertiser in an easy and actionable format. There is an optional whisper feature where a pre-call “whisper” will notify the advertiser that a Valpak lead is coming through. Calls can be recorded (advertiser may choose to opt out) and a call summary report is provided on a dashboard.

Call Tracking
QR code

QR Code Tracking

As tracking technology and analytics continue to improve, QR codes can now be scanned and tracked with ease. Any smartphone camera can now read them- there is no need to download a separate app! Reporting can show scans by date, device or geography, making these a powerful tool for our advertisers. Wonder how you can use a QR Code on your Valpak ad? Use QR codes to:

  • Link to a restaurant’s full menu, hours of operation or reservations
  • Facilitate contactless ordering and delivery services
  • Promote mobile website or app download
  • Scan for appointments (hair salons, auto service providers, etc.)
  • Push to a form on your website to capture lead data
  • Play a video for your business or showcase an online image gallery

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